Daily Archives: March 22, 2012

Managing overseas operations doesn’t get any easier

One message to emerge from the otherwise pleasing results of M&C Saatchi for 2011 is that the management of overseas businesses doesn’t get any easier.

Despite its ambitious global aspirations, the UK remains the backbone of the M&C Saatchi business, generating 44% of group revenue. More importantly, the domestic market contributed nearly 58% of the group’s operating profit.

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