Tag Archives: Cello Group

The economic winter takes its toll

We may be looking forward to spring, but in economic terms we are still in the depths of winter.  Weak companies, made more vulnerable by the cold winds of recession, have been eager to find warmer homes.

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Actions speak louder than words

A study of last week’s financial announcements in the sector brought home how little some companies have learned about self-promotion. 

   

The more experienced operators like Chime and Cello made measured announcements about acquisitions.  Chime made no audacious claims about buying Maidstone Road Holdings (parent of the Icon group that provides marketing support for sports sponsors and the like).  The most positive statements included phrases like “the acquisition…significantly increases Chime’s sports marketing business in the football arena” and “Chime sees significant growth opportunities for Icon resulting from the Olympic Games in London in 2012 and in Rio in 2016”.  Or as Lord Bell – someone who is not unaware of the power of publicity – put it calmly: “Icon is an attractive business at an attractive price.” 

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Why many marcoms companies may lack stock market appeal

The reluctance of shares in many UK marcoms companies that are listed on the stock exchange to follow the encouraging upward trend experienced by the FTSE All-Share Index over recent months will reinforce the view that the stock market is not the best place for entrepreneurs in the industry to realise the wealth they have created.   And that is a pity.

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Have aggregators had their day?

A few years ago it was fashionable for entrepreneurs in the marketing services industry to search out a company – probably already listed on the stock exchange – and transform it into a mini WPP Group by acquiring as many businesses as possible involved in supplying marketing services of one sort or another.

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UK’s public marketing agencies see profits rise 52%

It may not feel as if business activity is recovering, but if the results from a recent batch of publicly listed marketing agencies are anything to go by there are distinct signs that the worst is over.

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Cello bullish about current year’s performance

AIM listed Cello Group predicted today that it will report “double digit operating profit growth” for the first half of the financial year that ended on 30 June and expects a “healthy improvement” in profits for the full year.

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Share prices of three marcoms companies have tripled since last year’s low

Further evidence – if ever it was required – that well regarded marketing services companies’ share prices run ahead of (and over-react to) underlying economic conditions is provided by the movement in their share prices since the stock market’s low point in March last year.

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Cello’s poor share performance explained

Cello Group is not the only company in the marketing sector to have suffered from a poor share performance in the past year (see Share price recovery exposes the weak) but in its case the reason is not hard to see. 

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Share price recovery exposes the weak

A year ago the stock market was at its lowest point for many years.   Not surprisingly, shares in marketing services companies had fallen even more sharply than most others, as investors worried about the sector’s particular vulnerabilities.  Recessions are always expected to hit marketing agencies more severely than most other type of business and the relatively small size of most marketing companies is perceived as an additional investment risk.

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Cello shares wallow around all time low

Shares in AIM listed Cello Group have lost 23% of their value since the start of the current year and are now at one of their lowest price points since flotation in 2004.

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