Tag Archives: Dentsu

Economic gloom, but it’s an ill wind that blows nobody any good

As each week passes, we hear more gloomy outpourings about trading prospects from the major groups in the industry.   Huntsworth and Dentsu joined the gloomy chorus last week, countering Maurice Lévy’s attempt to cheer us up with news of better trading in October.   Even those companies that are currently on target for the year feel the need to counsel caution about their future prospects – witness Chime Communications and Levy’s warning about December.

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Big bids: a sign that the recessionary cycle is coming to an end?

For no obvious reason Britain’s recessions come in roughly 10 year cycles at the start of each decade.  And the latest was no exception.  So what is it that has prompted companies like Dentsu, WPP and Publicis to go an acquisition spree when business is at its most depressed?

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Dentsu’s Aegis bid: a brave decision

Dentsu’s planned takeover of Aegis Group is what in Yes Minister parlance might be described as a “brave decision”.

Dentsu’s track record has been one of solid success in providing traditional marketing services in its home territory of Japan– leaving aside the Tsunami and the economic recession – but of less success when it has embarked on sizeable acquisitions outside that comfort zone.

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Who will buy the last big digital independent?

With AKQA’s shareholders extracting a juicy $540 million from WPP, it’s hardly surprising that other would-be acquirers are swarming round the only other obvious large candidate likely to be for sale – LBi International – like bees round a honeypot.

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McGarry Bowen: Dentsu’s hope for western profits

Reports that Dentsu plans to rebrand its western advertising agencies under the McGarry Bowen umbrella prompt some reflections on why this may have come about.

Dominant in Japan and the Far East, each attempt Dentsu has made so far to build a bridgehead in Europe has been disappointing at best.  And the profit it earns from western territories has remained pitifully small.

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The economic winter takes its toll

We may be looking forward to spring, but in economic terms we are still in the depths of winter.  Weak companies, made more vulnerable by the cold winds of recession, have been eager to find warmer homes.

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Is the recession spoiling your breakfast?

A quick skim over last week’s financial headlines in the marketing sector would probably spoil most people’s breakfast:  “Dentsu’s profit margins hit by recession: prospects gloomy”,”Chime faces restructuring costs as US Government contract ends”,” cScape to retreat from AIM after another £0.5m loss”, “Hasgrove halves profit expectations”, “Huntsworth lops £4m off profit projection”, and so on.  The merger of MRM with Meteorite also smacks of financial disappointment.

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Wake-up call for Dentsu

The half-year financial report from Dentsu, the leading Japan-based marketing group, may prove to have been more noteworthy for what it did not spell out than for what it actually said.   That’s not to suggest that Dentsu is anything but open in its disclosure policy, it’s just that some of the information provided seems to have greater significance than has been attributed to it so far.

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Time for Dentsu to spell out its digital strategy more clearly

There are hints that a mentality of “If it’s digital, we’ll buy it” is beginning to take hold at Dentsu as it strives to catch up in this key strategic component of the marketing mix.

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Dentsu plans blitz on western markets

Dentsu, the biggest Japanese marketing group, has announced two moves that clearly signal its determination to conquer western markets that have eluded it for so long.

The group has reorganised its existing western operations under the banner of Dentsu Network West with the aim of expanding in the Americas and Europe.  The company will be lead by Tim Andree who is chief executive of Dentsu Inc.  Jim Kelly will retain responsibility for Europe and Renato Loes will head the Latin American region.

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