Tag Archives: Ebiquity

It can still pay to invest in marcoms…occasionally

Figures published last week showed just how widely (and wildly) the prices of shares in the marcoms sector have fluctuated in the depressed market conditions of last year.  As the FTSE All-Share Index struggled to recover with a modest rise of  11.6% and the sector’s MSFI Index put on only 5.3%, observers could be forgiven for wondering why anyone would either seek a stock market listing or invest in the sector.

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Why many marcoms companies may lack stock market appeal

The reluctance of shares in many UK marcoms companies that are listed on the stock exchange to follow the encouraging upward trend experienced by the FTSE All-Share Index over recent months will reinforce the view that the stock market is not the best place for entrepreneurs in the industry to realise the wealth they have created.   And that is a pity.

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Ebiquity reports small profit and gambles on benefits of recent acquisitions

Ebiquity, the AIM listed media analytics business, managed to earn a post-profit of just £169,000 for the year ended 30 April after incurring costs of £2.4 million on severance payments, asset write-downs, property and financial reorganisation costs.

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Share prices of three marcoms companies have tripled since last year’s low

Further evidence – if ever it was required – that well regarded marketing services companies’ share prices run ahead of (and over-react to) underlying economic conditions is provided by the movement in their share prices since the stock market’s low point in March last year.

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And now for some good news…

Share prices of marcoms companies that comprise Fintellect’s MSFI Index have begun to recover at a faster rate than the FTSE All-Share Index.  But there’s a big gap to fill.  The MSFI Index has gradually improved since February while the FTSE All-Share Index has risen and then fallen back again (see chart).  The FTSE All-Share Index showed a net gain of 5.6% in the three months to 12 May while the MSFI Index grew by 6.9%.

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Share price recovery exposes the weak

A year ago the stock market was at its lowest point for many years.   Not surprisingly, shares in marketing services companies had fallen even more sharply than most others, as investors worried about the sector’s particular vulnerabilities.  Recessions are always expected to hit marketing agencies more severely than most other type of business and the relatively small size of most marketing companies is perceived as an additional investment risk.

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Xtreme embarrassment as VSS private equity owners sell to Ebiquity at a £15m loss

Having invested £30 million in the UK based advertising monitoring business Xtreme Information Services, only to see it run up losses of over £23 million in eight years, US private equity house Veronis Suhler Stevenson (VSS) has now agreed to sell its near 92% stake to AIM listed Ebiquity in return for a minority shareholding in that company. 

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