Tag Archives: Havas

Why does Maurice Lévy want to spend €416m on buying LBi?

Few would challenge the Publicis policy of investing in digital assets in the manner pursued so energetically by chief executive Maurice Lévy. It has proved to be a good strategy so far.  And, as a target, LBi has made great progress from its darker days to become a well respected business.

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Who will buy the last big digital independent?

With AKQA’s shareholders extracting a juicy $540 million from WPP, it’s hardly surprising that other would-be acquirers are swarming round the only other obvious large candidate likely to be for sale – LBi International – like bees round a honeypot.

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Who’s afraid of Publicis? Perhaps we should be.

We little Englanders may not like to admit it, but the evidence suggests that Publicis Groupe is growing faster than any of the other “Big Five” global groups.  It would have been less irritating if the company’s 12.9% growth in revenue claimed for the first quarter of 2012 had been a one-off, but that is not so.

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Has “sports marketing” become the new “digital”?

The recent rush to acquire sport related agencies by companies like Chime and Havas ahead of the Olympic Games and 2014 World Cup may offer acquirers some attractive short term gains, but what about the longer term?

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Is Havas big enough for Aegis?

Havas produced financial results for the first half of 2011 that represent something of a curate’s egg and leave open the question of whether there is any realistic prospect of the group getting together with Aegis.

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Why buy small?

There’s been a lot of acquisition activity in the last month, but curiously not much money has been changing hands.

This week WPP’s Grey network acquired a digital agency in Singapore that boasted annual revenue of about £0.6 million.  Hardly worth the effort, one might suppose.  Last week The Engine Group acquired a New York youth marketing agency that employs just 30 people.  Publicis, Aegis and Havas have also been on the acquisition trail.  And lots more deals were announced without any hard information about their size, but with superficial indications that most of them were small.

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Havas struggles to raise revenues, but profits recover to 2008 level

Havas has succeeded in restoring its post-tax profit for the first half of 2010 to the same level as it achieved two years ago, but on lower revenues.  The modest profit recovery, announced today, was helped by an improvement in operating profit margins – reaching an unexciting 11.5% compared with just 10.2% in the same period last year.

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Aegis looks down under for more upside

This morning’s announcement that Aegis Group plans to acquire the listed Australian marketing services business Mitchell Communication Group for £207 million has all the signs of an exciting strategic development, although there are some risks involved.

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Interpublic continues to struggle along a rocky road to recovery

Interpublic is continuing to struggle along a rocky road to recovery as it reported a loss last week of $71.5 million for the quarter to 31 March, almost unchanged from the result reported for the same period last year despite incurring much reduced severance costs in the latest period.  That reduction alone saved $31million. 

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Razorfish acquisition boosts revenue growth at Publicis

Revenue growth at French based Publicis Groupe in the first quarter of 2010 outstripped other global groups that have reported so far, benefitting from the acquisition of Razorfish in October last year.  Actual growth was 8.1%, compared with 6.3% at Omnicom Group and 1.2% at Havas.

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