Tag Archives: LBi

Pinch yourself…agencies seem to be making bigger profits

It’s hard to believe that many of the financial results reported in the last week or so have been very positive.   What happened to recession and the financial crisis that we are all supposed to be experiencing?

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Why does Maurice Lévy want to spend €416m on buying LBi?

Few would challenge the Publicis policy of investing in digital assets in the manner pursued so energetically by chief executive Maurice Lévy. It has proved to be a good strategy so far.  And, as a target, LBi has made great progress from its darker days to become a well respected business.

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LBi’s last pre-merger performance

LBi International’s final quarter’s trading prior to its merger with Bigmouthmedia benefitted from improved sales and profit margins if exceptional restructuring and transaction costs are excluded.

According to figures published this morning, sales for the quarter to 30 June were up 4.9% on the previous quarter and up 11.7% on the corresponding quarter last year.

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Big capital injection to strengthen balance sheet of merged LBi and Bigmouthmedia

Documents describing the merger of LBi International with Bigmouthmedia into a more substantial digital marketing and technology consultancy confirm how badly the combining companies had performed last year and how €50 million of extra share capital will be injected as part of the deal.  Shareholders approved the plan at the end of last month (see Is the Bigmouthmedia deal overvaluing LBi again? ).

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Is the Bigmouthmedia deal overvaluing LBi again?

Having just written off €69 million of the value attributed to LBi International when it merged with Framfab in 2006 and progressively shed several of the senior executives that ran LBi at the time, the group’s latest plan to merge with Bigmouthmedia is a bold one that just might pay off.

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Guessing the price LBi paid for TRIPLE Copenhagen

LBi International, the European based digital marketing and technology agency, is likely to have made a down payment of up to €5 million to acquire TRIPLE Copenhagen that is to be merged with LBi’s existing Copenhagen office.  TRIPLE was established in 2007.

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