Tag Archives: Omnicom

Why does Maurice Lévy want to spend €416m on buying LBi?

Few would challenge the Publicis policy of investing in digital assets in the manner pursued so energetically by chief executive Maurice Lévy. It has proved to be a good strategy so far.  And, as a target, LBi has made great progress from its darker days to become a well respected business.

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Who will buy the last big digital independent?

With AKQA’s shareholders extracting a juicy $540 million from WPP, it’s hardly surprising that other would-be acquirers are swarming round the only other obvious large candidate likely to be for sale – LBi International – like bees round a honeypot.

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What’s in a name, when it’s DDB?

The Omnicom network that trades as DDB may still ring a few bells with adland veterans who remember Doyle Dane Bernbach.  But the three letters are hardly likely to create any meaningful positive reactions from today’s marketing executives.  It’s something that Adam & Eve needs to think about as the agency celebrates joining the DDB network.

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Omnicom: a lesson for marcoms companies aiming for the stock market

It’s almost irritating to see how Omnicom Group manages to report consistently steady growth in profits.

Seemingly unperturbed by being overtaken by WPP in the revenue league, Omnicom continues to deliver a reliably solid return to its shareholders.   And that, of course, is what keeps investment institutions happy.  While there is room in any portfolio for a few fast growth and/or speculative shares, the most critical component is a bedrock of solid and consistently performing ones.

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What’s Maurice Lévy’s game?

Is Maurice Lévy chasing every possible acquisition in the hope that he can outgrow WPP and Omnicom before he retires?   

In the last few weeks Publicis Groupe has acquired businesses in the UK, France, Taiwan and India.   None of them is large, but all are engaged in growth territories and/or disciplines.   Watermelon Healthcare Communications and Healthcare Consulting are engaged obviously in the healthcare sector, Airlock, Holler Digital and Interactive Communications are primarily in social media and other digital, while Kitcatt Nohr and Chemistry are involved in digitally engaged direct marketing. 

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Will WPP be celebrating on Friday?

The observation that follows is not for the eyes of Omnicom – that solid and well regarded global group that for some years has also been the biggest.  

A few weeks ago we read formal confirmation that since 2009 Omnicom had no longer been the biggest global group when measured by revenue.   And, any day now, we may discover that it is no longer the greatest performer when measured by profit either.  Friday is the day to await, because then we shall learn whether WPP has achieved what is certain to have been one of Sir Martin Sorrell’s ambitions (admitted or not), namely to become the most profitable marketing group in the world.

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Havas struggles to raise revenues, but profits recover to 2008 level

Havas has succeeded in restoring its post-tax profit for the first half of 2010 to the same level as it achieved two years ago, but on lower revenues.  The modest profit recovery, announced today, was helped by an improvement in operating profit margins – reaching an unexciting 11.5% compared with just 10.2% in the same period last year.

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Omnicom’s revenue growth in June quarter offset by currency movements

Omnicom Group continued its steady profit growth in the second quarter of 2010 despite organic growth in revenue being offset by negative foreign currency movements, according to figures announced today.  The currency movements helped drag down its operating profit margin for the quarter to 13.7% compared with 13.9% in the same period last year. Nevertheless the post-tax profit for the quarter grew by 4.2% to $243.3 million.

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Interpublic continues to struggle along a rocky road to recovery

Interpublic is continuing to struggle along a rocky road to recovery as it reported a loss last week of $71.5 million for the quarter to 31 March, almost unchanged from the result reported for the same period last year despite incurring much reduced severance costs in the latest period.  That reduction alone saved $31million. 

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Razorfish acquisition boosts revenue growth at Publicis

Revenue growth at French based Publicis Groupe in the first quarter of 2010 outstripped other global groups that have reported so far, benefitting from the acquisition of Razorfish in October last year.  Actual growth was 8.1%, compared with 6.3% at Omnicom Group and 1.2% at Havas.

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