Tag Archives: Publicis Groupe

Publicis bid for Lbi all over bar the cheering?

With 86% of LBi International’s shares either already purchased or subject to irrevocable undertakings, it is hard to envisage any circumstances that would prevent Publicis concluding its takeover bid next January – provided the regulators don’t intervene.

Read more on Publicis bid for Lbi all over bar the cheering?…

Dentsu’s Aegis bid: a brave decision

Dentsu’s planned takeover of Aegis Group is what in Yes Minister parlance might be described as a “brave decision”.

Dentsu’s track record has been one of solid success in providing traditional marketing services in its home territory of Japan– leaving aside the Tsunami and the economic recession – but of less success when it has embarked on sizeable acquisitions outside that comfort zone.

Read more on Dentsu’s Aegis bid: a brave decision…

Who’s afraid of Publicis? Perhaps we should be.

We little Englanders may not like to admit it, but the evidence suggests that Publicis Groupe is growing faster than any of the other “Big Five” global groups.  It would have been less irritating if the company’s 12.9% growth in revenue claimed for the first quarter of 2012 had been a one-off, but that is not so.

Read more on Who’s afraid of Publicis? Perhaps we should be….

McGarry Bowen: Dentsu’s hope for western profits

Reports that Dentsu plans to rebrand its western advertising agencies under the McGarry Bowen umbrella prompt some reflections on why this may have come about.

Dominant in Japan and the Far East, each attempt Dentsu has made so far to build a bridgehead in Europe has been disappointing at best.  And the profit it earns from western territories has remained pitifully small.

Read more on McGarry Bowen: Dentsu’s hope for western profits…

Hey big spender Publicis, what’s the payback on your digital investment?

When Publicis Groupe announced the purchase of Pixelpark last week, valuing it at €30m, it was just the latest in a long line of digital acquisitions that have transformed the profile of the French group’s business over the last decade.

Read more on Hey big spender Publicis, what’s the payback on your digital investment?…

Dodgy dollar benefits Omnicom

For the major global groups like Publicis and Omnicom it must be very frustrating to see revenues and profits fluctuating so wildly as a consequence of foreign currency exchange rate movements.

Read more on Dodgy dollar benefits Omnicom…

Size is seductive, but profits are more precious

Looking at last year’s revenue figures for agency groups listed on world stock markets, published this week, it becomes very clear that there are four categories at the top and then a mass of “also rans” beneath.

WPP and Omnicom are twice the size of the Publicis and Interpublic, which in turn are twice the size of Dentsu, which in turn is roughly twice the size of Havas, Aegis and Hakuhodo.

Read more on Size is seductive, but profits are more precious…

Publicis geographical revenue profile getting closer to Omnicom

The strategic benefit gained by Publicis from buying digital assets in the US and Europe is vividly displayed in the quarterly results published last week. 
Like most businesses, Publicis retains strong national ties with its French birthplace and past attempts to balance that domestic presence with an equally strong penetration of overseas markets have sometimes been frustrated, such as in the Foote Cone & Belding link-up that was aborted in 1996 and its seemingly unrewarding inherited alliance with Dentsu.

Read more on Publicis geographical revenue profile getting closer to Omnicom…

Why buy small?

There’s been a lot of acquisition activity in the last month, but curiously not much money has been changing hands.

This week WPP’s Grey network acquired a digital agency in Singapore that boasted annual revenue of about £0.6 million.  Hardly worth the effort, one might suppose.  Last week The Engine Group acquired a New York youth marketing agency that employs just 30 people.  Publicis, Aegis and Havas have also been on the acquisition trail.  And lots more deals were announced without any hard information about their size, but with superficial indications that most of them were small.

Read more on Why buy small?…

Latest jobs Jobs web feed