Tag Archives: Publicis

Economic gloom, but it’s an ill wind that blows nobody any good

By November 19 2012, 10:26 pm Leave a comment

As each week passes, we hear more gloomy outpourings about trading prospects from the major groups in the industry.   Huntsworth and Dentsu joined the gloomy chorus last week, countering Maurice Lévy’s attempt to cheer us up with news of better trading in October.   Even those companies that are currently on target for the year feel the need to counsel caution about their future prospects – witness Chime Communications and Levy’s warning about December.

Read more »

Publicis trumpets the past while WPP analyses the future

By October 26 2012, 12:37 pm Leave a comment

Publicis Groupe’s ability to continue building revenues at a seemingly faster rate than its global competitors – reflected in its third quarter results announced today - may well have been helped by favourable currency movements – not least the decline in the euro – and aggressive investment in digital acquisitions, but the fact remains that the growth is real enough.

Read more »

Pinch yourself…agencies seem to be making bigger profits

By October 9 2012, 8:55 pm Leave a comment

It’s hard to believe that many of the financial results reported in the last week or so have been very positive.   What happened to recession and the financial crisis that we are all supposed to be experiencing?

Read more »

Why does Maurice Lévy want to spend €416m on buying LBi?

By September 23 2012, 3:46 pm Leave a comment

Few would challenge the Publicis policy of investing in digital assets in the manner pursued so energetically by chief executive Maurice Lévy. It has proved to be a good strategy so far.  And, as a target, LBi has made great progress from its darker days to become a well respected business.

Read more »

Triple trouble: stagnant revenue, no profit growth and over-expensive acquisitions

By August 2 2012, 3:49 pm Leave a comment

A week ago, a rash of big acquisitions prompted the notion that the acquirers were buying at recession riven prices in the expectation that an economic upturn was about to occur.

Read more »

Big bids: a sign that the recessionary cycle is coming to an end?

By July 23 2012, 2:12 pm Leave a comment

For no obvious reason Britain’s recessions come in roughly 10 year cycles at the start of each decade.  And the latest was no exception.  So what is it that has prompted companies like Dentsu, WPP and Publicis to go an acquisition spree when business is at its most depressed?

Read more »

Who will buy the last big digital independent?

By June 25 2012, 9:09 pm Leave a comment

With AKQA’s shareholders extracting a juicy $540 million from WPP, it’s hardly surprising that other would-be acquirers are swarming round the only other obvious large candidate likely to be for sale – LBi International – like bees round a honeypot.

Read more »

What is the future for digital marketing agencies?

By May 21 2012, 11:54 am Leave a comment

The future of stand alone digital marketing agencies looks increasingly limited as we learn today that Saatchi & Saatchi France is to absorb the Duke digital agency.

A few months ago Engine Group’s digital agency Altogether Digital merged with WCRS and, in a sort of role reversal, Dare merged with sister creative agency MCBD.  Of course the leader in this trend was AKQA, a digital agency that in 2001 seemed to have adopted a rather novel and unexpected strategy by merging with US creative agency Citron Haligman Bedecarré to become a seamless whole.

Read more »

The economic winter takes its toll

By February 20 2012, 4:54 pm 1 Comment

We may be looking forward to spring, but in economic terms we are still in the depths of winter.  Weak companies, made more vulnerable by the cold winds of recession, have been eager to find warmer homes.

Read more »

Nice numbers from Publicis don’t excuse poor answers

By February 9 2012, 7:08 pm Leave a comment

Publicis is first out of the blocks with its results for 2011 and the figures look worth boasting about, although it would be premature to do so until the other global groups have declared their results too.

Read more »

Latest jobs Jobs web feed

Visit Brand Republic Jobs